Robert Linney

MARKETING & PROMOTION

Marketing
I was responsible for the multi-million annual national ad campaign promoting REALTOR^® value. This incorporated national television campaigns, targeted websites, a radio co-op program, and interactive media support. This included co-ordination work with a national ad agency in Toronto, and ongoing consumer research with a variety of suppliers to measure the effectiveness of the campaign.

I have developed both internal and external communications campaigns in support of branding requirements, including presentation requirements for certified national trademarks.

I developed research initiatives to provide REALTORS^® with detailed information about consumer expectations for service levels and priorities, packaged into a presentation called "Great Expectations".

Events
As a consultant, I was hired to co-ordinate the public launch of ONTv in Ottawa, a new regional service owned by WIC. This involved a public reception at Winterlude in Ottawa, and use of the National Arts Centre for a live one hour broadcast. Special souvenir kits and 3-D invitations were developed for the launch "party". I was also responsible for the official capital guest list, which included government and industry officials and Ottawa dignitaries.

I organized Canada’s largest Easter Egg hunt as a fund-raising effort for the Sun Youth Organization in Montreal. We hid a real gold egg and 25,000 candy ones among the trees of Montreal’s picturesque Mount Royal, then tried to control more than seven thousand egg hunters who turned up on a Sunday morning.

I’ve also been responsible for the organization of train excursions in eastern Canada, including events and tours at each destination.

I have also negotiated, organized and promoted live concerts featuring Don Mclean and Janis Ian.

Agency
I was Account Executive in the Montreal offices of Vickers and Benson Advertising, responsible for two major accounts – Bank of Montreal Master Charge and Seagram’s. My responsibilities included client services, and co-ordination of creative and media buys. This includes the execution of a round-the-world TV production for the launch of Master Charge in Canada, and co-ordination of Seagram sponsorships of curling and sailing events across Canada.

Client
I was responsible for English advertising for all brands for Molson Quebec. This included a re-launch of the "Laurentide" brand, and all planning and execution of the advertising and promotion campaigns of four Molson brands with the company’s advertising agency.