I was responsible for the multi-million annual national ad campaign promoting REALTOR® value. This incorporated national television campaigns, targeted websites, a radio co-op program, and interactive media support. This included co-ordination work with a national ad agency in Toronto, and ongoing consumer research with a variety of suppliers to measure the effectiveness of the campaign.
I have developed both internal and external communications campaigns in support of branding requirements, including presentation requirements for certified national trademarks.
I developed research initiatives to provide REALTORS® with detailed information about consumer expectations for service levels and priorities, packaged into a presentation called "Great Expectations".
As a consultant, I was hired to co-ordinate the public launch
of ONTv in Ottawa, a new regional service owned by WIC. This involved
a public reception at Winterlude in Ottawa, and use of the National
Arts Centre for a live one hour broadcast. Special souvenir kits
and 3-D invitations were developed for the launch "party".
I was also responsible for the official capital guest list, which
included government and industry officials and Ottawa dignitaries.
organized Canadas largest Easter Egg hunt as a fund-raising
effort for the Sun Youth Organization in Montreal. We hid a real
gold egg and 25,000 candy ones among the trees of Montreals
picturesque Mount Royal, then tried to control more than seven
thousand egg hunters who turned up on a Sunday morning.
also been responsible for the organization of train excursions
in eastern Canada, including events and tours at each destination.
have also negotiated, organized and promoted live concerts featuring
Don Mclean and Janis Ian.
Account Executive in the Montreal offices of Vickers and Benson
Advertising, responsible for two major accounts Bank of
Montreal Master Charge and Seagrams. My responsibilities
included client services, and co-ordination of creative and media
buys. This includes the execution of a round-the-world TV production
for the launch of Master Charge in Canada, and co-ordination of
Seagram sponsorships of curling and sailing events across Canada.
was responsible for English advertising for all brands for Molson
Quebec. This included a re-launch of the "Laurentide"
brand, and all planning and execution of the advertising and promotion
campaigns of four Molson brands with the companys advertising